How great leaders inspire action

Why is it that Martin Luther King led the civil rights movement? How come Apple is so innovative compared to its competitors? And how were the Wright brothers able to figure out the world’s first successful airplane?

In his great talk, Simon Sinek explains what these three have in common. He calls it the Golden Circle.

I’ve used this simple yet wonderful concept ever since and it has helped me to structure my thinking, whether in emails, letters, or talks. Now you can use it too!